Bookmakers/Paddy Power
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Paddy Power Review 2026

4.2

Paddy Power was founded in 1988 through the merger of three Irish bookmakers and has grown into one of the UK and Ireland’s most recognisable betting brands.

Welcome Offer

Bet £5 Get £30 in Free Bets

Claim Offer

18+ T&Cs apply

Founded

1988

Rating

4.2 / 5

Sports

30+

Markets

200+

Min Deposit

£5

Cash Out

Full,

Power PricesNovelty MarketsBet BuilderCash OutLive StreamingBOG Racing

Overview

Parent Company

Flutter Entertainment plc

Headquarters

Dublin, Ireland

UKGC Licence

39411

Founded

1988

Paddy Power was founded in 1988 through the merger of three Irish bookmakers and has grown into one of the UK and Ireland’s most recognisable betting brands.

Known for its irreverent humour, viral marketing campaigns, and creative special markets, Paddy Power brings personality to sports betting that no competitor matches.

Part of Flutter Entertainment since the 2016 Paddy Power Betfair merger, it combines the resources of the world’s largest gambling company with a distinctly Irish brand identity.

Welcome Offer

Bet £5 Get £30 in Free Bets

Place a min £5 bet on the Sportsbook at odds of min EVS (2.0) and get £30 in free bets. Use promo code YSKAST.

Key Terms

  • Min deposit £5
  • Min odds EVS (2.0) for qualifying bet
  • Promo code YSKAST required
  • Free bets valid for 30 days
  • Pay by Bank, Debit Cards & Apple Pay only
  • One per customer / household
Claim Bet £5 Get £30 in Free Bets

18+ T&Cs apply

Football Betting

  • 200+ markets on top Premier League matches
  • Deep coverage of European leagues and lower divisions
  • Power Prices — enhanced odds on selected football markets
  • Bet Builder for same-game combinations
  • Best Odds Guaranteed on UK & Irish horse racing
  • Famous novelty and specials markets

In-Play Betting

Extensive in-play betting across major sports. One of the stronger live platforms in the UK/Ireland market. Live match trackers and stats available.

Odds Quality

Odds Rating

8.5 / 10

  • Competitive on major football leagues but rarely the outright best
  • Power Prices provide genuine enhanced value on selected markets
  • Typical overround of 4–6% on football match result markets
  • Best Odds Guaranteed on horse racing adds value for racing punters
  • Novelty markets are uniquely priced — no real comparison available

Live Streaming

Available

Live streaming for horse racing, greyhounds, and selected football and tennis events. Account must be funded or have a recent bet.

Mobile App

iOS Rating

4.6 / 5

Android Rating

4.4 / 5

Clean, well-designed app with fast navigation. Bet Builder works smoothly on mobile. Good in-play experience with live match trackers.

Payment Methods

Visa DebitMastercard DebitPayPalApple PayPay by BankSkrillNetellerBank Transfer

Min Deposit

£5

Withdrawal Speed

E-wallets: within 24 hours | Debit cards: 1–3 working days | Bank transfer: 2–5 working days

Customer Support

  • 24/7 Live Chat
  • Email via help form
  • Phone support available
  • @AskPaddyPower on X
  • Help Centre with FAQs

Pros & Cons

Pros

  • Brilliant brand personality and entertaining marketing
  • Unique novelty and special markets (politics, entertainment)
  • Power Prices for enhanced football odds
  • Strong Bet Builder and Cash Out features
  • Best Odds Guaranteed on horse racing

Cons

  • Odds not always the sharpest on main markets
  • Account restrictions for consistent winners
  • Football live streaming more limited than bet365
  • Welcome offer less generous than some competitors

Our Verdict

4.2

Paddy Power is the bookmaker with the most personality. Beyond the humour and viral campaigns, there’s a genuinely strong sportsbook with deep football markets, Power Prices for enhanced odds, and creative specials you won’t find anywhere else. It’s the go-to for punters who want entertainment alongside their betting.

Visit Paddy Power

18+ T&Cs apply

Paddy Power is licensed by the UK Gambling Commission (Licence 39411). Offers subject to terms and conditions. Please gamble responsibly. 18+ only. BeGambleAware.org