Paddy Power Review 2026
Paddy Power was founded in 1988 through the merger of three Irish bookmakers and has grown into one of the UK and Ireland’s most recognisable betting brands.
Founded
1988
Rating
4.2 / 5
Sports
30+
Markets
200+
Min Deposit
£5
Cash Out
Full,
Overview
Parent Company
Flutter Entertainment plc
Headquarters
Dublin, Ireland
UKGC Licence
39411
Founded
1988
Paddy Power was founded in 1988 through the merger of three Irish bookmakers and has grown into one of the UK and Ireland’s most recognisable betting brands.
Known for its irreverent humour, viral marketing campaigns, and creative special markets, Paddy Power brings personality to sports betting that no competitor matches.
Part of Flutter Entertainment since the 2016 Paddy Power Betfair merger, it combines the resources of the world’s largest gambling company with a distinctly Irish brand identity.
Welcome Offer
Bet £5 Get £30 in Free Bets
Place a min £5 bet on the Sportsbook at odds of min EVS (2.0) and get £30 in free bets. Use promo code YSKAST.
Key Terms
- •Min deposit £5
- •Min odds EVS (2.0) for qualifying bet
- •Promo code YSKAST required
- •Free bets valid for 30 days
- •Pay by Bank, Debit Cards & Apple Pay only
- •One per customer / household
18+ T&Cs apply
Football Betting
- 200+ markets on top Premier League matches
- Deep coverage of European leagues and lower divisions
- Power Prices — enhanced odds on selected football markets
- Bet Builder for same-game combinations
- Best Odds Guaranteed on UK & Irish horse racing
- Famous novelty and specials markets
In-Play Betting
Extensive in-play betting across major sports. One of the stronger live platforms in the UK/Ireland market. Live match trackers and stats available.
Odds Quality
Odds Rating
8.5 / 10
- •Competitive on major football leagues but rarely the outright best
- •Power Prices provide genuine enhanced value on selected markets
- •Typical overround of 4–6% on football match result markets
- •Best Odds Guaranteed on horse racing adds value for racing punters
- •Novelty markets are uniquely priced — no real comparison available
Live Streaming
Live streaming for horse racing, greyhounds, and selected football and tennis events. Account must be funded or have a recent bet.
Mobile App
iOS Rating
4.6 / 5
Android Rating
4.4 / 5
Clean, well-designed app with fast navigation. Bet Builder works smoothly on mobile. Good in-play experience with live match trackers.
Payment Methods
Min Deposit
£5
Withdrawal Speed
E-wallets: within 24 hours | Debit cards: 1–3 working days | Bank transfer: 2–5 working days
Customer Support
- •24/7 Live Chat
- •Email via help form
- •Phone support available
- •@AskPaddyPower on X
- •Help Centre with FAQs
Pros & Cons
Pros
- Brilliant brand personality and entertaining marketing
- Unique novelty and special markets (politics, entertainment)
- Power Prices for enhanced football odds
- Strong Bet Builder and Cash Out features
- Best Odds Guaranteed on horse racing
Cons
- Odds not always the sharpest on main markets
- Account restrictions for consistent winners
- Football live streaming more limited than bet365
- Welcome offer less generous than some competitors
Our Verdict
Paddy Power is the bookmaker with the most personality. Beyond the humour and viral campaigns, there’s a genuinely strong sportsbook with deep football markets, Power Prices for enhanced odds, and creative specials you won’t find anywhere else. It’s the go-to for punters who want entertainment alongside their betting.
Visit Paddy Power18+ T&Cs apply
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Paddy Power is licensed by the UK Gambling Commission (Licence 39411). Offers subject to terms and conditions. Please gamble responsibly. 18+ only. BeGambleAware.org