Sky Bet Review 2026
Sky Bet launched in 2000 as part of BSkyB’s digital portfolio and has grown into one of the UK’s most popular sportsbooks, now part of Flutter Entertainment.
Founded
2000
Rating
4.1 / 5
Sports
30+
Markets
100–200+
Min Deposit
£5
Cash Out
Full,
Overview
Parent Company
Flutter Entertainment plc
Headquarters
Leeds, West Yorkshire, UK
UKGC Licence
38718
Founded
2000
Sky Bet launched in 2000 as part of BSkyB’s digital portfolio and has grown into one of the UK’s most popular sportsbooks, now part of Flutter Entertainment.
As the title sponsor of the English Football League (EFL), Sky Bet offers unrivalled coverage of Championship, League One, and League Two football.
The deep integration with Sky Sports content — in-app news, stats, and promotional tie-ins — gives Sky Bet a unique competitive advantage no other bookmaker can match.
Welcome Offer
Bet £1 Get £40 in Free Bets
Place a £1 bet at odds of 1/1 or greater and get £40 in Free Bets (4 × £10 tokens) plus 25% Acca Boost.
Key Terms
- •Min/max £1 first bet at odds of 1/1 or greater
- •Free Bets credited as 4 × £10 tokens
- •Free Bets valid for 14 days
- •25% Acca Boost valid for 7 days (football only, max £25 stake)
- •Debit Card or Apple Pay deposits only
- •Not available to existing Sky Bet / Sky Vegas / Sky Casino customers
18+ T&Cs apply
Football Betting
- EFL title sponsor — deepest Championship coverage of any bookmaker
- 150–200+ markets on Premier League matches
- 100–150+ markets on Championship matches
- Request a Bet for custom combinations
- Build a Bet same-game multi
- Acca Insurance and Acca Boost for accumulators
In-Play Betting
Comprehensive live betting with live match tracker and stats. Request a Bet feature for custom in-play bets. Strong in-play markets on EFL football.
Odds Quality
Odds Rating
8.2 / 10
- •Competitive on EFL markets thanks to title sponsorship focus
- •Typical overround of 4–6% on major football markets
- •Regular Super Boost enhanced odds tied to Sky Sports coverage
- •Not the sharpest on Premier League or horse racing
- •Best Odds Guaranteed available on UK & Irish horse racing
Live Streaming
Limited live streaming. Horse racing available in-app, but football streaming requires a separate Sky Sports subscription. No in-app football streaming.
Mobile App
iOS Rating
4.8 / 5
Android Rating
4.6 / 5
Widely regarded as the best-designed betting app in the UK. Clean, intuitive UI with fast navigation. Smooth in-play experience and excellent bet placement speed. A benchmark for mobile betting UX.
Payment Methods
Min Deposit
£5
Withdrawal Speed
E-wallets: within 24 hours | Debit cards: 1–3 working days | Bank transfer: 2–5 working days
Customer Support
- •Live Chat available via app and website
- •Email support via help form
- •@SkyBetHelp on X
- •Comprehensive Help Centre
Pros & Cons
Pros
- Best mobile app UX in UK betting
- EFL title sponsor — unmatched Championship coverage
- Sky Sports content integration (news, stats, analysis)
- Incredibly low £1 qualifying bet for welcome offer
- Pioneer of Request a Bet custom combinations
Cons
- No in-app live football streaming
- Odds not best-in-class on Premier League
- UK-only — not available internationally
- Account restrictions for winning customers
Our Verdict
Sky Bet is the best choice for EFL football fans and mobile-first bettors. The app is genuinely best-in-class, the EFL coverage is unmatched, and the Sky Sports integration adds unique value. The £1 qualifying bet for £40 in free bets is the most accessible welcome offer in the market. Just don’t expect live football streaming.
Visit Sky Bet18+ T&Cs apply
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Sky Bet is licensed by the UK Gambling Commission (Licence 38718). Offers subject to terms and conditions. Please gamble responsibly. 18+ only. BeGambleAware.org