William Hill Review 2026
William Hill is one of the oldest and most trusted names in British betting, founded by William Hill in 1934 — over 90 years of heritage.
Founded
1934
Rating
4.3 / 5
Sports
30+
Markets
100–200+
Min Deposit
£10
Cash Out
Full
Overview
Parent Company
Evoke plc (formerly 888 Holdings)
Headquarters
London, UK
UKGC Licence
39225
Founded
1934
William Hill is one of the oldest and most trusted names in British betting, founded by William Hill in 1934 — over 90 years of heritage.
Now owned by Evoke plc (formerly 888 Holdings) following acquisition from Caesars Entertainment in 2022, William Hill combines high-street legacy with a modern digital platform.
With approximately 1,300 retail betting shops across the UK, it offers a unique online-retail hybrid experience that no purely digital competitor can match.
Welcome Offer
Bet £10 Get £40 in Free Bets
Register via mobile, use promo code G40, deposit £10 and place a £10 bet at odds of 1/2 or greater. Get £40 in free bets (4 × £10).
Key Terms
- •Min deposit £10
- •Min odds 1/2 (1.50) for qualifying bet
- •Promo code G40 (mobile) or R30 (desktop)
- •Free bets valid for 7 days
- •Free bet stakes not returned
- •PayPal, Paysafecard, Apple Pay & e-wallet deposits excluded
18+ T&Cs apply
Football Betting
- 100–200+ markets on top Premier League matches
- Comprehensive EFL, European, and international coverage
- #YourOdds for custom personalised bets
- Bet Builder for same-game combinations
- Daily price boosts and enhanced accumulators
- Excellent each-way terms for football outright markets
In-Play Betting
Good in-play offering across major sports with live odds, match tracker, and stats. Quality is solid but not market-leading compared to bet365.
Odds Quality
Odds Rating
8.0 / 10
- •Mid-to-upper tier pricing among major UK bookmakers
- •Typical overround of 4–6% on football match result markets
- •Best Odds Guaranteed on UK & Irish horse racing
- •#YourOdds custom bets offer unique value
- •Regular enhanced odds promotions on popular events
Live Streaming
Live streaming available for horse racing and selected other sports. Football streaming is limited compared to bet365. Requires a funded account.
Mobile App
iOS Rating
4.7 / 5
Android Rating
4.4 / 5
Well-rated app with full sportsbook, casino, live streaming, Cash Out, and Bet Builder functionality. Supports biometric login and account management.
Payment Methods
Min Deposit
£10
Withdrawal Speed
E-wallets: within 24–48 hours | Debit cards: 2–5 working days | Bank transfer: 3–5 working days | Cash at shop: instant
Customer Support
- •Live Chat available
- •Phone support available
- •Email via help form
- •In-shop support at 1,300+ retail locations
- •Help Centre with FAQs
Pros & Cons
Pros
- 90+ years of heritage — one of the most trusted brands in UK betting
- 1,300+ retail shops with online integration and instant cash withdrawals
- £40 welcome offer is among the most generous (mobile)
- #YourOdds custom bet feature
- Best Odds Guaranteed on horse racing
Cons
- In-play not market-leading compared to bet365
- Odds margins higher than some competitors
- Live streaming limited for football
- Post-acquisition transition has caused some service inconsistencies
Our Verdict
William Hill is the heritage pick — 90 years of British betting tradition backed by modern digital features. The unique advantage of 1,300+ retail shops with instant cash withdrawals is unmatched, and the £40 mobile welcome offer is generous. Ideal for punters who value brand trust, retail convenience, and a comprehensive all-round sportsbook.
Visit William Hill18+ T&Cs apply
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William Hill is licensed by the UK Gambling Commission (Licence 39225). Offers subject to terms and conditions. Please gamble responsibly. 18+ only. BeGambleAware.org